Independent & Specialty Channel Field Marketing

Get Tasted. Get Seen. Get Sold.

Executing Retail Agency runs professional in-store tastings, sampling and education sessions for FMCG brands across independent supermarkets, green grocers, health food stores, corporate offices, petrol & convenience and specialty stores — from the Sunshine Coast to Sydney to Melbourne.

6

Retail Channels Covered

QLD–VIC

East Coast Corridor

Owner-Led

Every Session, No Layers

Live Coverage Corridor

Expanding Network

Sunshine Coast

Brisbane

Gold Coast

Northern Rivers

Sydney

Canberra

Melbourne

Servicing Today

QLD, NSW & VIC — Sunshine Coast to Melbourne

Field Execution Done Right

Why Brands Choose Executing

Dedicated in-store activation for the independent and specialty channel, delivered without the overhead of a large agency.

Independent Channel Specialists

We know independent supermarkets, green grocers, health stores, petrol & convenience and corporate offices — the channels big agencies overlook.

Owner-Led Delivery

No layers of account management markup. You work directly with the person running your campaign, session to session.

Flexible & Scalable

One-off launches or ongoing monthly programs — sessions are built around your budget and timeline, not a rigid retainer.

East Coast Coverage

Field capability from the Sunshine Coast through Brisbane, Sydney and Melbourne, without the overhead of a large agency network.

The Bottleneck In FMCG

The Gap We Fill

Independent supermarkets, green grocers, health food stores, corporate offices, petrol & convenience and specialty stores drive real volume for FMCG brands — but they're consistently underserved when it comes to in-store activation. The established agencies chase major grocery contracts, leaving a patchwork of casual promoters with little category knowledge and no consistency.

Executing Retail Agency was built to close that gap: dedicated, professionally run tastings, sampling and education sessions specifically for the independent and specialty channel, delivered by someone who has spent a career inside FMCG commercial teams.

Independent Channel Focus

Purpose-built for the stores major agencies don't prioritize — not a side offering bolted onto a supermarket-first model.

Fewer Layers, Lower Cost

A lean, owner-operated model means competitive rates without sacrificing professionalism or reliability.

Direct Field Reporting

Photos, shopper feedback and movement notes after every session — not a delayed summary weeks later.

East Coast Reach

One point of contact across a corridor spanning Queensland, New South Wales and Victoria.

Where We Work

Channels We Activate

Purpose-built sessions for the retail environments that make up the backbone of independent FMCG distribution.

Independent Supermarkets

Green Grocers

Health Food Stores

Corporate Offices

Petrol & Convenience

Specialty Stores

Ready to Get In Front of Shoppers?

Tell us about your brand, your target stores and your timeline — we'll put together a tailored session plan and quote.

Core Services

In-Store Activation.
Done Properly.

Field programs engineered for independent and specialty retail, from single sampling days to ongoing brand ambassador coverage.

Module 01

In-Store Tastings & Sampling

Put your product in shoppers' hands at the point of decision, with sessions run by someone who understands category dynamics, not just handing out samples.

Weekend & Weekday Sampling Sessions
New Product Introductions
High-Traffic Store Placement
Shopper Feedback Capture

Field Engagement

Module 02

Product Education & Staff Training

Give store staff the confidence to recommend your product. Well-briefed teams sell more consistently than any shelf talker.

Point-of-Sale Staff Briefings
Range & Usage Education
Category Knowledge Sessions
Confidence-Building for Frontline Staff

Field Engagement

Module 03

Brand Ambassador Programs

Ongoing, consistent representation across a rotation of stores — keeping your brand visible and top of mind between major campaigns.

Ongoing In-Store Presence
Consistent Brand Representation
Multi-Store Rotation Coverage
Regular Field Reporting

Field Engagement

Module 04

Launch & Demo Events

Make the most of a new listing or seasonal moment with a dedicated in-store event that turns a launch into a talking point.

New Product Launch Days
In-Store Demo Events
Seasonal & Promotional Activations
Photo & Content Capture

Field Engagement

Where We Operate

One Agency.
One Corridor.

Field coverage from the Sunshine Coast to Sydney to Melbourne — one point of contact for activations anywhere along the way.

Queensland

Sunshine Coast & Brisbane

Home base and highest-frequency coverage — independent supermarkets, health stores, and specialty grocers across the greater Brisbane and Sunshine Coast region.

QLD / NSW Border

Gold Coast & Northern Rivers

Strong independent and health food store density, plus a growing specialty retail and corporate office presence along the border region.

New South Wales

Sydney & Greater NSW

Metro and regional coverage across Sydney's independent, specialty and convenience retail landscape, with capacity to travel further inland on request.

Victoria

Melbourne & Victoria

Southern anchor of the corridor — scheduled trips and multi-day activations across Melbourne's independent and specialty retail scene.

Don't See Your Region?

The corridor is expanding. Get in touch to discuss coverage in areas between and beyond these hubs.

Simple Process

From Brief to In-Store,
Without the Friction

A straightforward four-step process designed to get your brand in front of shoppers quickly and reliably.

01

Brief

Understand your brand, product, target shopper and store list. Confirm objectives, format and budget.

Phase: Discovery

02

Schedule

Lock in stores, dates and session times that align with peak shopper traffic in each channel.

Phase: Planning

03

Execute

Run the tasting, sampling or education session in-store — professionally, on brand, and on time.

Phase: Activation

04

Report

Receive session photos, shopper feedback, and unit movement notes after every activation.

Phase: Insight

Founder

Renato Nicoletti

Founder, Executing Retail Agency | FMCG Field Execution Specialist

After more than 15 years working inside FMCG commercial teams — building distribution, managing retail relationships and running growth strategy for consumer brands — Renato saw the same gap play out again and again: independent and specialty retailers rarely get the properly run tastings, sampling and education sessions that major grocery takes for granted. Executing Retail Agency was built to fix that, one store at a time.

15+

Years FMCG Experience

6

Channels Covered

QLD–VIC

East Coast Corridor

RN

"Independent and specialty retail deserves the same level of in-store execution as major grocery — just without the agency price tag."

— Renato Nicoletti, Founder

Based in: Sunshine Coast, QLD Now Booking

Core Philosophy

Execution Without the Markup

Category Knowledge First

Sessions are run by someone who understands FMCG commercial dynamics, not a casual promoter reading from a script.

Straightforward Pricing

Clear, upfront quotes with no hidden agency fees or long-term retainer lock-in required.

Reliable Field Reporting

Every session comes back with photos, feedback and notes — so you know exactly what happened in-store.

Request a Quote

Let's Get Your Brand
In Front of Shoppers.

Tell us about your brand and stores, and we'll put together a tailored session plan and quote within 24 hours.

Full Name *

Company / Brand Name *

Email Address *

Phone Number *

Region(s) Needed *

Session Type *

Channel(s) of Interest

Timeframe

Tell Us About Your Brand & Objectives

Keep me updated on Executing Retail Agency news, availability and new coverage regions.

All inquiries are handled directly and confidentially.

Get Tasted. Get Seen. Get Sold.

Why Brands Choose Executing

Independent Channel Specialists

Owner-Led Delivery

Flexible & Scalable

East Coast Coverage

The Gap We Fill

Channels We Activate

Ready to Get In Front of Shoppers?

In-Store Activation.Done Properly.

In-Store Tastings & Sampling

Product Education & Staff Training

Brand Ambassador Programs

Launch & Demo Events

One Agency.One Corridor.

Sunshine Coast & Brisbane

Gold Coast & Northern Rivers

Sydney & Greater NSW

Melbourne & Victoria

Don't See Your Region?

From Brief to In-Store, Without the Friction

Brief

Schedule

Execute

Report

Renato Nicoletti

"Independent and specialty retail deserves the same level of in-store execution as major grocery — just without the agency price tag."

Execution Without the Markup

Category Knowledge First

Straightforward Pricing

Reliable Field Reporting

Let's Get Your BrandIn Front of Shoppers.

In-Store Activation.
Done Properly.

One Agency.
One Corridor.

From Brief to In-Store,
Without the Friction

Let's Get Your Brand
In Front of Shoppers.